Starwood Hotels and Resorts plans to open a 136-room Aloft hotel on Lamar Boulevard in Arlington as part of an expansion that will bring nine more hotels to Texas within three years. Called Aloft Arlington Entertainment District, the hotel will be at 2140 E. Lamar Blvd. in the Village at Ballpark Way mixed-use development. The hotel will feature an outdoor splash pool, a fitness center and meeting space. The Arlington Aloft will open in 2017, Starwood said. The site is near Six Flags Hurricane Harbor, just north of Interstate 30 and Globe Life Park — where the Texas Rangers play — Six Flags Over Texas and AT&T Stadium. The City Council approved the hotel plans in January.
Aloft hotels feature a modern design, loftlike rooms and innovative technologies. Others are planned for Houston, Austin, Dallas and College Station. The nine new hotels will more than double the company’s portfolio in Texas, Starwood Hotels said. Alofts are located in Dallas, Frisco, Las Colinas and Plano. “Aloft is experiencing phenomenal growth in Texas, in addition to key markets across the globe, due to the tremendous appeal of the brand’s tech-forward mind-set, vibrant social scene and innovative global programming,” Brian McGuinness, global brand leader, specialty select brands for Starwood, said in a statement. Starwood has built 100 Aloft properties in 15 countries and has more than 1,200 properties overall in 100 countries. It owns and manages its properties, including the brands St. Regis, W, Westin, Sheraton and Four Points.
Fort Worth Star Telegram – Sandra Baker, 817-390-7727